Digital Marketing Officer – The Conversation Job Board

A key team member of the ‘Creative Hub’ within the Marketing Department, the position takes a leading role in designing and implementing innovative and dynamic web-based marketing,
business development and communications initiatives.

The duties of this position include, but are not limited to:

Website ownership and management

• responsibility for the upgrade, updates and maintenance of the Content Management System (CMS) used for the University’s website, incorporating graphics, animation,video and other functions;

• responsible for campaign orientated landing page set up, working collaboratively with Marketing Manager and Marketing Director to drive site conversions;

• collecting and managing content for digital projects,including email marketing campaigns, website pages,landing pages, and paid digital campaigns. This may includeliaising with different stakeholders to ensure the content is relevant and correctly depicts the project’s needs;

• assisting in continuous improvement of the Information Architecture for the website in line with the University’s content strategy, ensuring best practice in user experience and user journey;
• owning and managing all website updates through the University’s CMS;

Digital Strategy

• proactively manage the digital strategy, determining needs and proposing appropriate solutions and new projects that fit within budgets;

• work with internal departments and project planning tools to ensure all projects are tracking to their assigned timelines;

• assist in developing/adapting copy for all digital communications;

• supporting the webmaster and management of the Website Feedback inbox

• coordinate with project directors to guarantee the workflow, documentation, and design standards are being upheld across all digital platforms;

• proactively propose digital solutions.

Paid Search Campaigns and SEO management

• work with external digital agencies to drive the University’s digital capabilities and fine tune SEM and remarketing strategies;

• optimising all content for the website ensuring best practice for accessibility and Search Engine Optimisation;

• constant monitoring and optimisation of current AdWord strategy, including competitor bidding analysis;

• proactively proposing optimization solutions.

Data reporting and Google Analytics

• utilise Google Analytics to provide analysis of website traffic, trends and goal completion;

• prepare accurate website data and optimisation analysis reports;

• in conjunction with relevant staff members and Offices, establishing measurement and learning protocols to drive efficiency and effectiveness;

Social Media Marketing

• work closely with Social Media Officers in the management of social media marketing campaigns and day-to-day activities, including:

1. Development of relevant content topics to reach the University’s prospective and current students;

2. Creating, curating, and managing all published content (images, video and written);

3. Monitoring and responding to users;

4. Creating and managing promotions and Social ad campaigns;

5. Managing efforts in building online reviews and reputation;

6. Analysing key metrics and tweak strategy as needed;

7. Compile reports for management showing results (ROI).