Digital Marketing/Social Media Administrator job, Johannesburg, Northriding, Randburg

Job description

A position for a Digital Marketing/Social Media Administrator has become available at Hot 91.9FM, a community radio station based in Northriding, Randburg

Requirements

The Digital and Social Media Administrator will administer the company’s digital and social media marketing strategy.

Administration includes but is not limited to:

• Deliberate planning and goal setting
• Development of brand awareness and online reputation
• Content management
• SEO (search engine optimization) and generation of inbound traffic
• Cultivation of leads and sales on all the online platforms

The ideal person for this role is a highly motivated, creative individual, with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers/the audience on a daily basis, with the ultimate goal of turning listeners into fans.

Community and company leadership and participation (both online and offline) are integral to a Digital and Social Media Administrator’s success. An essential component is communicating the company’s brand in a positive, authentic way what will attract today’s listener in a modern, hyper-connected world.

The administrator is instrumental in managing the company’s content-related assets. Google’s #1 search ranking factor is relevant content (content that serves the searchers needs the best).

Content management duties include:
• Administrate the creation and publishing of relevant, original, high-quality content across all digital platforms.
• Create a regular publishing schedule.
• Leverage the right tools to manage your content
• Implement a daily/weekly/monthly/annual content editorial calendar to manage content and
plan specific, timely marketing campaigns.
• Promote content through social advertising and paid media content engagement

Essential Duties of the Digital and Social Media Administrator:

Manage social media marketing campaigns and day-to-day activities including:
• Develop relevant content topics to reach the company’s target customers.
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Design, create and manage all aspects of the social media pages
• Conceptualise and manage promotions and social ad campaigns.
• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
• Analyse key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
• Develop organisational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Implement ongoing education to remain highly effective.
• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
• Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns.
• Analyse, review, and report on effectiveness of campaigns in an effort to maximise results.

Qualifications and Experience:

• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
• Experience in radio/media an advantage
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as
examples).
• Proficient in content marketing theory and application.
• Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
• Displays ability to effectively communicate information and ideas in written and video format.
• Exceeds at building and maintaining sales relationships, online and off.
• Practices superior time management.
• Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research and Google
Analytics. Highly knowledgeable in the principles of “Search and Social.”
• Possesses functional knowledge and/or personal experience with WordPress.
• Demonstrates winning Social Customer Service techniques such as empathy, patience,
advocacy and conflict resolution.
• Possesses great ability to identify potential negative or crisis situation and apply conflict
resolution principles to mitigate issues.
• Graphic design for digital

To apply, email your CV to .

Posted on 24 May 14:15