You are detail-oriented and driven by data, constantly maintaining a current knowledge of industry-specific technologies, and are proficient in digital and publishing software. You have experience in a digital role and enjoy problem-solving techniques while understanding the day-to-take workings and pace of an agency. You are creative in the sense that you will go to great lengths to see success for your partners.
RESPONSIBILITIES:
Conduct research including target audience identification, competitive analysis, qualitative website profiling, social media site analysis
Aggregate social media advertising into presentation-friendly formats
Create advertising plans and schedules
Prepare and report campaign optimization information
Work closely with the account team regarding campaign schedules, budgets, and other project management requirements
Coordinate the trafficking of digital media creative assets between agency, partner, and points of contact
Assist in the identification and qualification of digital media vendors for client strategies
Attain training and certification in web analytics, search engine marketing, interactive marketing, email marketing, and mobile phone marketing
Regularly attend Digital Marketing Conferences to sharpen skills
Act as an asset to the sales team at all times, have a full understanding of perspective and current partner needs and craft reports in order to retain current partners
EXPECTATIONS:
Constant communication with all partners, a resource to Coordinators for any digital-related questions, ownership over each partner’s digital success (paid social)
Carefully curated month reports and feedback – on time, and thoughtful feedback
Continually making updates and changes to partner advertising to ensure that campaigns are optimized to the best of our ability
Gaining and retention of advertising – only clients
Using Digital Data as a sales tool; assessing which partner contracts are up for renewal, and crafting custom reports to ultimately secure the sale/retention
Reporting partner growth, pain points, ways to increase visibility to Social Media Managers and Coordinators
When pain points arise, strategic problem solving for partners
Training and ownership over Digital Interns