Digital Media Specialist – Hypepotamus


You are detail-oriented and driven by data, constantly maintaining a current knowledge of industry-specific technologies, and are proficient in digital and publishing software. You have experience in a digital role and enjoy problem-solving techniques while understanding the day-to-take workings and pace of an agency. You are creative in the sense that you will go to great lengths to see success for your partners.

RESPONSIBILITIES:

Conduct research including target audience identification, competitive analysis, qualitative website profiling, social media site analysis

Aggregate social media advertising into presentation-friendly formats

Create advertising plans and schedules

Prepare and report campaign optimization information

Work closely with the account team regarding campaign schedules, budgets, and other project management requirements

Coordinate the trafficking of digital media creative assets between agency, partner, and points of contact

Assist in the identification and qualification of digital media vendors for client strategies

Attain training and certification in web analytics, search engine marketing, interactive marketing, email marketing, and mobile phone marketing

Regularly attend Digital Marketing Conferences to sharpen skills

Act as an asset to the sales team at all times, have a full understanding of perspective and current partner needs and craft reports in order to retain current partners

EXPECTATIONS:

Constant communication with all partners, a resource to Coordinators for any digital-related questions, ownership over each partner’s digital success (paid social)

Carefully curated month reports and feedback – on time, and thoughtful feedback

Continually making updates and changes to partner advertising to ensure that campaigns are optimized to the best of our ability

Gaining and retention of advertising – only clients

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Using Digital Data as a sales tool; assessing which partner contracts are up for renewal, and crafting custom reports to ultimately secure the sale/retention

Reporting partner growth, pain points, ways to increase visibility to Social Media Managers and Coordinators

When pain points arise, strategic problem solving for partners

Training and ownership over Digital Interns





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