Director of B2B Demand Marketing-U.S. – Keeper Security, Inc.


Keeper Security, Inc., (“Keeper®”) the creators of PC Magazine’s 2018 Best Password Manager, is seeking an amazing marketing professional to help us continue generating demand for our industry leading SaaS-based cybersecurity solutions for business. We are growing rapidly and work in a fast-paced, fun and rewarding environment.

The Keeper marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue.

We are seeking a highly motivated marketing leader who can orchestrate high-impact demand generation programs to increase market consideration and drive leads. This individual will be responsible for developing and executing strategies that synchronize across marketing, sales, and product functions.

Responsibilities:

  • Develop a demand generation playbook that brings new customers through the purchase funnel, from lead to nurturing to conversion
  • Lead efforts across Keeper’s business functions– product, marketing, sales – to create and implement demand generation programs
  • Build a best-in-class relationship with Sales Management, including SLA for lead follow up, transparency on metrics, and more
  • Establish optimal content marketing and event marketing strategies for lead generation
  • Oversee search engine optimization for owned media
  • Work with the Director of Digital Marketing to ensure paid media efforts across digital, social, search, and remarketing are optimized
  • Develop lead tracking, scoring, and qualification process
  • Create ongoing lead-nurturing program and workflows including email marketing and inside sales
  • Collaborate with public relations efforts to identify speaking and presentation opportunities at trade shows, conferences, events and create buzz around key project releases and events

Requirements

  • Proven track record of building successful lead generation and funnel management; strong accountability for generating pipeline/revenue — not just leads
  • At least 5-7 years of experience in SaaS-based B2B marketing
  • Be a creative and data-driven marketer
  • Strong analytical skills, incredible attention to detail and an ability to translate data into actionable recommendations
  • Extensive experience with marketing automation platforms and SalesForce
  • Exceptional written and verbal communication skills
  • Ability to proficiently write targeted and compelling marketing content
  • Direct experience designing, executing and measuring a content marketing strategy i
  • Must be positive-minded, team-oriented, diligent, relentless, organized, timely and detailed driven
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Benefits

Keeper offers a respected work-life balance and a career you can sink your teeth into. You’ll work alongside people with a positive attitude who are empowered to make a difference and collaborate with the smartest people on the planet.

Benefits and job perks make a huge difference. At Keeper, we believe benefits are a meaningful piece of the total value proposition and part of what makes Keeper great!

Health Insurance & Wellness Benefits

Retirement Planning

Vacation & Time Off Benefits

  • A generous PTO plan that celebrates your commitment and seniority.

Other Perks

  • Casual dress, outings, stocked kitchen, regular lunches.





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