Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey.
Join our webinar on Oct. 24 to learn more about programmatic >>
Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start.
In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.
Register to learn:
- How PPC advertisers can better leverage the channel’s audience-generation and reach-expansion capabilities.
- How to optimize programmatic strategy and boost overall digital advertising outcomes.
- How the leading programmatic advertisers define and measure their KPIs.