The Dixon Schwabl digital team in Victor recently hired Ivy Burruto, of Pittsford, as a digital content writer; Amanda Hays, of Greece, as a digital designer; and David York, of Rochester, as a paid search specialist, and promoted Mike McGinnis, of Rochester, to content marketing manager.
Burruto will work with the agency’s marketing technology team to develop creative strategies that help tell clients’ stories. Hays will create media for the content team and work with the web team to design landing pages.
York will manage search engine optimization, and track, report and analyze website data while testing and implementing different strategies to achieve campaign goals. McGinnis will be responsible for content ideation and creation across multiple agency teams, including content, creative and studio production.