eBay expanded its Retail Revival program to the North Carolina city of Greensboro, the fifth city participating in the program. eBay launched the program last year in Akron, Ohio. Other cities include Lansing, Michigan; Wolverhampton, UK; and Halifax, Canada.
The program helps eBay generate publicity and goodwill by focusing on helping traditional “Main Street” businesses sell on its marketplace.
In today’s announcement, eBay boasted that participating sellers in Akron and Lansing have sold over 30,000 items to more than 17,000 customers, and that Wolverhampton sellers hit the $2 million mark in collective revenue within the first five months.
In a recent post about the UK program, eBay explained participants benefit from one-on-one support to create personalized eBay shops, a comprehensive training program that covers eBay selling basics, as well as digital skills, such as search engine optimization and social media marketing. eBay will continue providing support and training to Wolverhampton businesses through November 2019.
Press release follows:
Today, eBay will launch Retail Revival in its fifth partner city: Greensboro, North Carolina. With its rich history as a textiles manufacturing hub and a pioneer in the Civil Rights movement, Greensboro offered the perfect balance of grit and vision to make this program a success.
Retail Revival will help fuel the growth of Greensboro small businesses by equipping them with the tools they need to harness the power of eBay’s platform and global marketplace. Each partner city works with eBay for a 12-month period, during which participating businesses receive training, support and resources to start and scale their businesses on eBay. They are also promoted through ongoing storytelling, media outreach and a dedicated landing page – ebay.com/RetailRevival – where shoppers can browse and buy their unique products.
“Today is an exciting day for the Greensboro small business community,” said Mayor Nancy Vaughan. “We’re thankful for eBay’s partnership and support of our local entrepreneurs, and we’re excited to bring Greensboro’s creativity and entrepreneurial spirit to the world through the Retail Revival program.”
The Retail Revival Greensboro launch will begin with a Seller Kick-Off event hosted by eBay for the more than 70 Greensboro businesses selected for the program. The participating businesses represent nearly every vertical, including home & garden, fashion, sporting goods, electronics, art and more. With expert guidance from a team of eBay’s seller support specialists, these businesses will be taken through a full day of programming as they learn best practices and practical tips for making the most of eBay’s platform. Included among the training topics discussed will be listing optimization, pricing strategies, and inventory management.
The Seller Kick-Off will also include breakout sessions to learn the ins and outs of selling on eBay, a seller panel moderated by Dominique Hollins, eBay’s seller diversity manager, with three top eBay sellers (Michael Wilson, owner of Wilson Brothers Jewelry; Laurie Wong, of Reflections of Trinity and Scott Rowbotham, North Carolina resident and owner of HPTAutoSport), who will share their perspectives on ecommerce and how eBay has transformed their businesses, and a celebratory reception to cap off a successful day.
The number and strength of applicants in Greensboro was tremendous, making the selection process highly competitive. After gathering input from several teams across eBay, businesses were ultimately selected on the basis of product-market fit, uniqueness of inventory, readiness for growth and strength of their brand narrative.
“From the vibrant downtown to the neighborhood streets, Greensboro is an ideal place to launch our Retail Revival initiative,” said Steve Wymer, SVP and Chief Communications Officer at eBay. “The support for this important program from Mayor Vaughan and the City has been so encouraging, and that enthusiasm has also been reflected in the incredible cohort of participants. Empowering small businesses in communities across the world is central to eBay’s identity and purpose, and we’re thrilled to partner with Greensboro in this pursuit.”
Retail Revival was first introduced in the U.S. in early 2018 with the goal of helping traditional “Main Street” businesses connect online with eBay’s 179 million active buyers. It began in Akron, Ohio then expanded to nearby Lansing, Michigan before going global with launches in Wolverhampton, UK and, most recently, Halifax, Canada. To date, the program has produced meaningful results for participating businesses:
- Akron and Lansing sellers have sold over 30k items to more than 17k customers in all 50 states and 105 countries.
- Wolverhampton sellers hit the $2M mark in collective revenue within the first five months.
- The Retail Revival program helps advance existing economic development efforts by harnessing the power of technology and eBay’s global marketplace to support local business communities.
Learn more about participating businesses and shop their unique inventory at ebay.com/RetailRevival (Greensboro businesses added soon!).
SOURCE: eBay Press Release
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She’s a widely cited authority on marketplace selling and is author of “Turn eBay Data Into Dollars” (McGraw-Hill 2006). Her blog was featured in the book, “Blogging Heroes” (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.