It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve and adapt.
This white paper from Branch Metrics covers:
- An overview of web and app attribution as they have developed.
- The challenges faced by today’s web and app attribution.
- The shortcomings of fingerprinting and cookie-based attribution methods.
- The benefits of industry-leading people-based attribution and its benefits.
Visit Digital Marketing Depot to download “Ultimate Guide to Web and App User Attribution.”
About The Author
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.