When was the last time you Googled something? You’ll probably be aware of what the top results were and you might be wondering how to emulate the success of many of the companies that rank towards the top!
Search engine optimization (SEO) is a form of art. Companies often don’t have the time or resources to invest in getting it right even though bagging that number one spot could do wonders for their business and their profits.
It fits, therefore, that starting an SEO business is a lucrative business proposition that could make you and your clients a lot of money.
Here how to start an SEO business and how to get SEO clients.
Make a Business Plan
The first step towards starting an SEO business is to come up with a business plan. You need to figure out how many clients are going to make the money you need to generate a profit.
What is your long term strategy? How many people will you employ? How much will you invest in your business to get it off the ground and how will you fund this? You will need a budget for marketing and for technology such as a big computer system to store your clients’ site.
You also need to decide if you will just focus on SEO or you will also include other services. It pays now not just to write your clients’ blogs and to optimize these but to design the entire website.
Invest in SEO training
Another key thing you can do is to invest in SEO training. Nobody likes a fake guru and good clients will quiz you about how you will improve your rankings for them.
If you want to ensure that your clients increase their traffic and get on top of their SEO game then you need to know all about algorithms and what Google is looking for. This changes all of the time and there are different trends at different times.
You will also need to factor in time: you and your employees are going to need to invest significant time and energy into learning all about SEO so you need to have an interest in the topic.
Another consideration is whether you will invest in Ahrefs or SEMrush. Click here to find out more about both of them.
Market Your New Company Using SEO
What’s the use in being an expert in SEO if your own SEO game is poor? Make sure you invest in advertising your new company including perfectly crafted blog posts that hit the mark with relevant keywords and great links.
Also consider more traditional marketing channels such as print campaigns, word of mouth and even television adverts.
Starting an SEO Business?
If you are starting an SEO business then the key thing you need is expert knowledge and understanding of SEO so that you can please your clients. Training should be a priority so that you can get SEO results. This is how to get SEO clients.
But you also need lots of passion and drive, as you do with any other business to make sure that it is a success.
If you are interested in learning more about starting an SEO business or how to get SEO clients then be sure to check out the rest of our site.
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