Facebook announced last week it is opening itsAudience Network SDK Beta Program, giving app developers and publishers early access to its upcoming SDK.
Why marketers should care
Facebook’s Audience Network platform allows brands and advertisers to push their Facebook ad campaigns beyond the social media platform. Having early access to an Audience Network SDK Beta program gives publishers and developers a head-start to using the new tool — it will offer them a chance to provide feedback on how the SDK can be improved before its launch.
“The input we receive from our developers and publishers is a valuable part in building and improving our solutions,” wrote Facebook on its Developer blog announcing the beta program. Facebook says input from users helps its team determine issues and create new features.
According to Facebook, Audience Network SDK beta users will have first-look access to the platform’s latest ad formats and tools, and will be able to use them immediately from the app. Among some of the features in the latest beta version, 5.0, are a reporting flow for Native Ads, multi-process support for Interstitial and Rewarded Video formats, a new Interstitial design for Mobile App Install ads.
Facebook has launched the beta program approximately one month prior to the official roll out.
More on the Audience Network SDK beta program
- For publishers and developers interested in applying to the beta program, Facebook shared a link to its Business Manager site.
- Those accepted into the beta program can earn Facebook advertising credits and connect with other beta testers in a closed developer community.
- Facebook expects the official roll out for the SDK to happen around mid-November.
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.