Facebook first mentioned plans for the tools in July; its Creative Shop team unveiled a framework called Create to Convert to add lightweight motion to still images earlier this month.
In its blog post, Facebook said it has “found that mobile-first creative has a 27 percent higher likelihood of driving brand lift and 23 percent higher likelihood of driving message association compared to video ads that are not optimized for mobile.”
The tools include:
- Video Creation Kit, which turns existing images and text into mobile-optimized videos framed in 1:1 for feeds or 9:16 for stories on Facebook and Instagram. Four templates can be found under Publishing Tools on a brand’s Facebook page. The templates are made to: promote a product (6 seconds); sell multiple products (6 seconds); show product benefits (15 seconds) or drive product discovery (15 seconds).
- Video Cropping Tool, which crops videos to Facebook’s recommended aspect ratios of 1:1 and 4:5 for feed, 16:9 for in-stream and 9:16 for stories.
- Animate Option that automatically creates a video from still images like a static ad or company assets like a logo or photographs. Users can choose the Animate option when boosting a post. They can then use the video as created or customize it as seen below.
About The Author
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.