Continuing with new leadership team hires after announcing on Thursday that it hired auto industry veterans from AutoNation and CDK Global, vehicle subscription provider Fair announced on Monday that it has added to its leadership team with former executives from such companies as Google and TrueCar.
The new leaders are former Google and Discovery Networks executive Jay Trinidad, former TrueCar interim chief financial officer and chief accounting officer John Pierantoni, and Venture Capitalist Pat Wilkison, who was one of Fair’s earliest investors.
Fair named Trinidad chief product officer. In that post, he will oversee Fair’s efforts in app development and technology. Wilkison becomes Fair’s general manager of its Uber program and will oversee the strategy and execution of its exclusive global partnership with Uber. Pierantoni becomes Fair’s as senior vice president of finance and risk.
Fair said it added the three executives “to further strengthen its global positioning” and boost its technical capabilities as it moves toward global expansion.
The hires come on top of Fair’s recent hiring of former TrueCar and AutoNation executive Mike Timmons as senior vice president of sourcing, reconditioning and remarketing and former CDK Global head of OEM relations Syl Raymond as senior vice president of dealer & industry relations.
Starting his career at Google, Trinidad worked on products such as Chrome, Google Search and YouTube for 10 years, and he opened landing teams in India, Singapore, Seoul and Tokyo. Trinidad then worked on various AI and payments products for Gengo and Square.
He was most recently at the forefront of digital expansion to more than 1 billion consumers globally at Discovery Networks. He was also vice president of digital for McDonald’s Japan. In that position, he oversaw the company’s technology strategy, working to use digital innovation to improve the customer experience.
“I’ve spent my entire career focused on bridging the gap between tech and the consumer, and Fair represents a truly unique opportunity to do that in a business sector undergoing transformative change,” Trinidad said in a news release. “I am excited to contribute to changing how people access mobility as Fair matures from an exciting hypergrowth company into a true global disruptor.”
At his venture capital firm, Exponential Partners, Wilkison oversaw an early-stage investment in Fair. His career has covered the transportation and technology infrastructure areas, and at data storage company WD and at high-performance data storage company STEC, he built global business units. He was previously a technology investment banker at Lehman Brothers and Barclays, and for tech companies of all sizes, he performed IPOs and M&A work. He started out flying helicopters in support of infantry operations as an aviation planning officer in the U.S. Army.
“After investing in Fair, I quickly realized that simply being an investor wasn’t going to be enough for me,” Wilkison said. “Fair has accomplished great things with its Uber partnership, providing credit-challenged Uber drivers with flexible access to a car that allows them to build their own ridesharing business and achieve financial independence on their own terms.”
Pierantoni worked in accounting operations for high-growth technology and entertainment companies for more than 20 years, and he worked in public accounting for PricewaterhouseCoopers for more than 13 years. At TrueCar, he served as interim chief financial officer and chief accounting officer. He also worked for Cornerstone OnDemand as vice president of finance. At Cornerstone OnDemand, he helped coordinate its IPO in 2011. Pierantoni also worked for Ticketmaster Entertainment as chief accounting officer, and for Paramount Pictures as the controller of the Motion Picture Group.
“I’ve always had an immense passion for optimizing and scaling accounting frameworks to strengthen companies for the new fiscal landscape ahead,” Pierantoni said. “I’m impressed by Fair’s unique ability to transform the mobility space, and am excited to join as it prepares for its next bold stages.”
Fair founder and chief executive officer Scott Painter said, “After closing $385 million in our Series B, it’s time to put that capital to work for us to buy cars and propel growth — with this new executive team providing us with important insights and leadership. Jay will eliminate execution risk and bring in operational and strategic expertise, Pat is an investor-turned-employee crusader, while John is a world-class financial and accounting expert around whom we can build a sound subscription business and strong auto insurance division.”
Painter added, “A critical part of our transformation effort is deepening our bench of talented executives to set us up for success now and into the future. The addition of Jay, Pat and John to the senior leadership team will help drive our aggressive efforts around payment, infrastructure and financial planning as we scale our flexible car ownership model internationally and make a name for ourselves on the global stage.”