- Dale Arden Chong
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One of the most highly sought-after website domains, “fashion.com,” will
be sold at auction later this October.
“With the worldwide race in online fashion, I would expect fashion.com
to attract a lot of interest from giant retailers and well-known brands,
along with successful smaller players and new entrants looking for a
competitive edge,” said Karine Kugler, CEO of The Three Marketers, a
marketing firm that focuses on Search Engine Optimization and media
marketing, in a statement. Kugler suggests that this could be a domain that
leads to some of the highest prices in an auction. “Fashion.com is a rare
one: iconic, highly memorable and easily searched. It should generate
strong sales numbers while saving its buyer millions in sales and marketing
costs.”
In the past 25 years, a number of companies and individuals have made
cash offers to buy the domain, according to the international business
advisor who represents the fashion.com’s three owners, Peter Johnston.
“The owners of fashion.com have decided that a formal bidding process is
the best way to systematically and fairly address interest from so many
parties around the globe,” Johnston said in a statement.
The auction for the domain will incorporate both private bidding, which
begins on Oct. 24, and a public auction, which is scheduled to open on Nov.
21. Registration for bidding opens on Oct. 10.