By Marketing Tech Outlook | Thursday, June 27, 2019
FREMONT, CA: With the rapid evolution of technologies, it’s imperative for the marketers and the business owners to keep their resources updated. In the case of search engine optimization (SEO) and content marketing, it’s essential to update the resources to create an online business impact perennially. There have been several transformations in the field of content marketing and SEO recently. AI-based approaches and content mining technology have become marketers’ best friend. Here are primary trends that can’t be ignored:
AI-Driven Content Marketing Approach
Some tools use artificial intelligence (AI) to provide relevant and customized user experience. It also simplifies the tiring task of sifting through various contents and helps in the content creation process. The major advantage of AI in content marketing comes with its ability to promote personalization. As per the studies, 88 percent of customers expect personalized content. AI can provide personalized content by delving into the past contents of individual consumers.
Content Mining Technology
Content mining technology analyzes visual content developed by an influencer using computer vision technology and machine learning to identify specific objects such as logos. It can also be utilized to analyze text.
Content Analysis Tools
Marketers are already assessing the performance of their contents using various analysis tools such as Google Analytics. However, the cut-throat competition has led the marketers to leverage other requirement specific tools like keyboard density checker that helps to create a balance between the number and strength of the keywords.
Moving Beyond Superficial Content
Brands are moving toward well-researched articles that explore the topics in-depth. The trend can be easily deduced from the search engine results pages (SERP) for the query where the top results have an average word count of about 2,207.
The results are meant to be organic, and thus, the top search results display a considerable share of real-world examples, screenshots, and links to sources.
Investment in Content Creation Processes
As per the Content Marketing Institute’s 2019 B2C research, 56 percent of the marketers increased their expenditures on content creation within the last 12 months. It may include planning over the content coverage, researching topics and keywords, writing the content, optimizing content, and incorporating graphics and screenshots.