One thing that’s been both helpful to the companies I’ve worked for and to my own success has been a willingness to do the work necessary to improve processes. It started with asking the question, “Why can’t we do this better?” And sometimes it started by someone telling me, “You must do this better!” The point is, both cases actually helped me do better for my company and for my career.
In the last 20 years, there have been a lot of these challenges that have turned into real opportunities. If you practice B2B marketing in Europe now (but frankly, anywhere going forward), I’m confident that the General Data Protection Regulation (GDPR) represents an opportunity for you, too.
Taking advantage of catalytic moments
Catalytic moments are changes occurring either inside or outside your business that can really accelerate change. (While this can be both positive and negative change, I’ll focus only on the positive side here).
[Read the full article on MarTech Today.]
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About The Author
John Steinert is the CMO of TechTarget, where he helps bring the power of purchase intent-driven marketing and sales services to technology companies. Having spent most of his career in B2B and tech, John has earned a notable reputation by helping build business for global leaders like Dell, IBM, Pitney Bowes and SAP – as well as for fast-growth, emerging players. He’s passionate about quality content, continuously improving processes and driving meaningful business results.