Are you searching for practical, real-world answers to your marketing operations and technology challenges? I know where you can find them: MarTech®, September 16-18 in Boston.
MarTech is designed to deliver expert, graduate-level, unbiased, actionable insights to help you overcome your most pressing marketing challenges. The complete (and newly redesigned!) agenda will be live in a few weeks – until then, I’m excited to reveal our first two keynote speakers: Mike Volpe, CEO at Lola.com, and Cesar Brea, Partner at Bain & Co.
- Is the CMO role the new breeding ground for CEOs? What strengths and weaknesses does a marketing background bring to the CEO role? How does being CEO change the way you think about marketing? Mike will share insights from his own career trajectory in his keynote, The CMO to CEO Journey: Lessons Learned.
- How important is it to have “the ultimate martech stack”? The answer may surprise you. Cesar will share eye-opening data from a recent study along with immediately-applicable tips to keep martech efforts on a path to strong results during his keynote, In Marketing and Martech, Orchestration Beats Sophistication.
I’ll reach back out when the official agenda is live. We’re confirming new speakers and sessions every day… check out a sneak peek of the lineup!
Can’t wait to register? Get your pass now and save up to $900 off on-site rates.
Psst… Learn more about how attending MarTech can make you a more successful marketer.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.
About The Author
Scott Brinker is the conference chair of the MarTech® Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today’s parent company, Third Door Media. The MarTech event grew out of Brinker’s blog, chiefmartec.com, which has chronicled the rise of marketing technology and its changing marketing strategy, management and culture since 2008. In addition to his work on MarTech, Scott serves as the VP platform ecosystem at HubSpot. Previously, he was the co-founder and CTO of ion interactive.