A well-planned mobile marketing strategy is important to building your personal brand online. Leveraging the right features for each social network is also important for visibility and word-of-mouth marketing.
Instagram is still one of the top networks today that attracts a larger audience and following online, which makes this a must-engage tool for brands. Posting relevant images and videos in Stories is gaining more traction lately for audiences.
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Including the right message and relevant hashtags will help your profile get noticed. Here are several ways your brand can stand out from the rest:
- Advertise your stories – Give your followers a quick glimpse of your product with an image or video and a bold headline — standard advertisements might be overlooked. Ask a pressing question with a specific hashtag to encourage engagement in the comments section.
- Show a behind-the-scenes glimpse – Quick shots to present a short behind-the-scenes look at your brand is a good way to promote upcoming events, a day in the life of your business, how a product is put together, ect.. Consumers want to get an exclusive look at what you do, which takes them right where you are.
- Video updates – Tell your followers visually what you’re up to by showcasing shorter-length snippets instead of one long video. You could also includes some quick tips, a product announcement, or even a shout out to an influencer or favorite brand follower.
- Exclusive information – Give your loyal brand followers access to what’s new by sharing a product or feature image that is eye catching. This technique can also work well for a product release and even a new blog post covering a hot new topic.
Instagram is a perfect tool to use in order to bring more visibility to your personal brand as well as a place where people can be directed to your website and other social networks. Create a story at least once a day to attract more followers and engagement. Stories offer a fun, creative and interactive experience for your target audience rather than professionally polished post.