Marketing Podcast with Ian Altman
Podcast Transcript
Altman created, built, and sold his own business-services and technology companies over two decades. Since then, he’s turned his attention to researching how customers make decisions.
His revolutionary approach to sales is outlined in the book Same Side Selling, which he co-authored with Jack Quarles. In this episode Altman and I discuss a new approach to sales: one where you position yourself as being on the same side as your prospective customers, rather than framing it as an adversarial relationship.
Questions I ask Ian Altman:
- What does same side selling bring to the world of sales?
- What is the concept of finding impact together?
- How do companies get a handle on what they’re good at solving for their clients?
What you’ll learn if you give a listen:
- How to identify prospects that are motivated to find a solution to the problem you solve.
- What the connection is between selling and teaching.
- How to use your prospect’s own words to sell them on your solution.
Key takeaways from the episode and more about Ian Altman:
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