Giorgio Fresh unveils new website in celebration of 90th anniversary
- March 13, 2019
Giorgio Fresh is celebrating its 90th anniversary with a newly renovated website. The vibrant, recipe-focused website features new and improved functionality and visual appeal.
The design was created with consumer research and user feedback in mind. Mushrooms are a recipe-centric item and the new website is the perfect destination for consumers to gain access to great recipes. Consumers will find new recipes each month as Giorgio Fresh continues to build its recipe arsenal with new recipes, in addition to the hundreds of recipes already there.
Just recently, Giorgio Fresh announced its packaging refresh, which also had the consumer in mind. The new packaging is clean and modern with vibrant colors — and drives consumers to the new website. Together, the two new rollouts work to take the guesswork out of this versatile item for consumers.
“Consumers are looking for recipes and when it came time to give our website a refresh, we wanted to give them exactly what they are looking for,” said Greg Sagan, executive vice president of sales and marketing. “Our new website will bring that feeling of innovation we’ve long been known for to each visitor — both through our products and our delicious recipes.”
Thanks to the revamp, the new website is not only visually appealing, it has improved navigation and search functionality for recipes. The mobile-friendly website highlights the versatility of mushrooms with beautiful recipe photography. Recipes are easily searchable in every way imaginable, including by type of mushroom, meal occasion and theme. Other updates include improved search engine optimization capabilities, a new content management system and social sharing functionality.