LONDON–(BUSINESS WIRE)–Global procurement intelligence advisory firm, SpendEdge,
has announced the release of their ‘SEM
Services Procurement Research Report.’ The insights and data in
this report provide a strategic analysis of the supply markets, factors
influencing purchasing decisions, procurement best practices, pricing
models, supplier landscape, and an analysis of the supplier capability
matrix for the marketing
industry. This report breaks down the data and analysis behind
the procurement of SEM services and acts as an all-inclusive guide for
making smart purchasing decisions.
“Businesses are focusing on achieving greater online visibility to
promote their products and services which will lead to the growth in
demand for SEM,” says SpendEdge procurement analyst Anil Seth.
“Purchasing managers in the SEM services prefer to engage with suppliers
that can provide customized business solutions based on their
requirements,” added Anil.
Key Report Features
| Supply Market Insights | Negotiation Strategies | |
| Procurement Best Practices | Category Risk Analysis | |
| Cost Saving Opportunities | Key Supplier Analysis | |
| Pricing Models | Supplier Capability Matrix | |
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Report Insights
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The rapidly rising number of internet users due to penetration and
affordability of internet, urbanization, and growth of e-commerce is
driving the growth of the global SEM services market. -
Search engine optimization (SEO)includes operations such as market and
keyword analysis, backlink building, analytics, social media marketing
campaigns, and rank monitoring. PPC involves analytics and tracking,
and advertising integration. Purchasing managers must assess the
expertise and comprehensiveness of the SEO and PPC solutions offered
by suppliers. -
The knowledge of search engine algorithm updates and upgrades is
important for effective marketing. Purchasing managers find it
difficult to identify and effectively assess the technical knowledge
of suppliers’ staff, which can lead to engaging with less than
qualified suppliers.
This report is available at a discount for a limited time only: View
the report snapshot before purchasing
SEM Services Pricing Trends
Currently, hybrid pricing is one of the most widely adopted pricing
models in the SEM services market. The hybrid pricing model is flexible
in terms of cost structure and mutually beneficial for suppliers and
buyers both.
According to SpendEdge procurement analysts, performance-based pricing
model has a high potential for growth in the future as it aligns with
incentives of suppliers with the goals of buyers and offers transparency.
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About SpendEdge
SpendEdge shares your passion for driving sourcing and procurement
excellence. We are a preferred procurement market intelligence partner
for Fortune 500 firms and other leading companies across numerous
industries. Our strength lies in delivering robust, real-time
procurement market intelligence that helps sourcing and procurement
professionals make informed decisions. These innovative procurement
solutions help enterprises transform structural capabilities, improve
execution efficiency, and fast-track time to savings.