On Wednesday, Google said it had begun rolling out a broad core algorithm update for search results. Today, we learned that the update is still rolling out and will continue to roll out, likely until sometime next week.
Google Search Liaison Danny Sullivan said, “Say by middle of next week, should be fully rolled out.” This is in response to an SEO asking when the fluctuations in the Google search results will calm down. Here are those tweets:
This algorithm update seems to be a more significant update, based on many of the metrics we are tracking. Google’s aim with these updates is to improve the overall quality of the search results provided to searchers.
Google’s current advice on this update is that webmasters do not need to make any technical changes to their websites. In fact, the company said “no fix” is required and that it is aimed at promoting sites that were once undervalued. Google has said that you should continue to look ways at making your overall website better and provide even better-quality content and experiences to your website visitors.
So give this a few more days to fully roll out and see how the dust settles for your website’s ranking in Google.
For more details on this update, see our original story over here.
About The Author
Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.