Google introduced Custom Templates—a new set of features in Tag Manager and Tag Manager 360 to give marketers more transparency and control over the tags on their site.
Google today announced it has introduced custom templates in Tag Manager. Google Tag Manager and Tag Manager 360 help marketers more easily and safely deploy tags for all their marketing and measurement tools. Security and collaboration features give IT teams more control over the tagging process, while features like auto-event triggers and built-in templates help marketers get the data they need without having to deal with code.
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For scenarios where the built-in templates don’t cover marketers needs, Google will be offering option to deploy their own custom HTML and JavaScript. To help protect the security of marketers, users and sites, Google has already scanned all custom HTML tags for malware. Developers can also choose to blacklist custom scripts directly on page.
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With Custom Templates, marketers can use a built-in Template Editor to design tag and variable templates that can be used throughout their container.
This means that less technical users can manage instances of custom tags just like the built-in tags, without messing with code. (Custom Templates will show up alongside the built-in templates while adding a new tag or variable.) And, since marketers can write their template once and reuse it, less code will need to be loaded on the website.
“Starting today, you’ll see a new Templates section in the left sidebar of your containers. Whether you’re a marketer wanting to do more in Tag Manager without code or a developer wanting more control over third-party tags on your site, Custom Templates will improve your tagging capabilities”, wrote Scott Herman, Product Manager, Google Tag Manager on Google’s official blog.
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Template permissions
In order to provide a safer execution environment for your tags, Custom Templates use a sandboxed version of JavaScript. With sandboxed JavaScript, certain potentially sensitive operations (e.g. loading external scripts, accessing cookies, sending pixels, etc.) require the use of sandbox APIs:
When marketers use these APIs, associated template permissions will automatically be surfaced and require that they declare how they will be using them (e.g. where external scripts can be loaded from, which cookies can be accessed, where data can be sent, etc.).