Google is inviting more people, companies and organizations that show up in Knowledge Panels to verify their listings and “provide authoritative feedback on the information and images presented.” Being verified allows owners to control certain elements and data presented in the Knowledge Panel.
For example, verified panel owners can suggest a featured image and “factual changes” to the data in the panel. But here’s what Google won’t let you change:
- Subtitle
- Wikipedia snippet
- Images other than the main image
- People also search for section
To “get verified,” you search for the entity and bring up the Knowledge Panel. You click on a link at the bottom of or below the panel. You then need sign in to one of four sites “to verify that you’re an authorized representative of an entity on Google”:
- YouTube
- Google+
- Search Console
Once verified you can request the desired, permissible changes.
About The Author
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.