Halloween used to be a day for children to collect candy and dress up in costumes, but lately, it seems like adults have hijacked the holiday. More and more grownups are dressing up in costumes — a trend that is probably due in part to the popularization of nerd culture and events like Comic-Con. Hell, people are even dressing up their pets these days — something I am guilty of. Don’t get me wrong, there’s nothing wrong with wearing a costume and having fun, it is just an interesting change culturally.
This year Google is sharing the top Halloween costumes based on search. Personally, I like when Google provides information like this, because the true value in collecting data is being able to tell stories with it. With the search giant slurping up so much data, it would be tragic if it didn’t conduct analysis.
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Google shares the top 10 lists below. The results aren’t too surprising, with costumes from the movie IT, various Disney franchises, and of course, Fortnite among the most popular. I am glad that the top baby costumes are mostly wholesome, but it is a bit disturbing that murdering clown Pennywise made that list — don’t do that to your precious infants, parents. Coincidentally, shark made the list for pet costumes, and that is what I bought for my dog this year — she is going to hate me so much.
Which costumes have you most surprised? Check out the following lists and tell me in the comments below.
Top 10 overall
- IT
- Witch
- Spider-Man
- Dinosaur
- Descendants
- Clown
- Fortnite
- Chucky
- 1980s
- Unicorn
Top 10 for couples
- Lilo and Stitch
- Bonnie and Clyde
- Cosmo and Wanda
- Adam and Eve
- Cheech and Chong
- Mario and Luigi
- Chucky and Tiffany
- Sonny and Cher
- Rick and Morty
- Phineas and Ferb
Top 10 for groups
- Descendants
- Fortnite
- Stranger Things
- 1980s
- Toy Story
- Power Rangers
- Star Wars
- The Wizard of Oz
- Minecraft
- The Powerpuff Girls
Top 10 for pets
- Chucky dog costume
- Ewok dog costume
- Spider dog costume
- Pennywise dog costume
- Dinosaur dog costume
- UPS dog costume
- Demogorgon dog costume
- Shark dog costume
- Batman dog costume
- Ghost dog costume
Top 10 for babies
- Banana
- Dalmatian
- Grinch
- Pennywise
- Stay Puft
- Starbucks
- Concha
- Pumpkin
- Deer
- Olaf
Image credit: Susan Schmitz/Shutterstock