Google Shopping gets top spot impression share & product diagnostics reporting

Each year, Google rolls out several new features ahead of the holidays for retail advertisers. This year’s updates have started coming out.

The company introduced a new metric and new reporting for Shopping campaign advertisers — only in the new AdWords interface.

The new metric, called absolute top impression share, reports how often Shopping ads and Local Inventory ads appear in the first spot on mobile and desktop. Google says that during Q4 last year, the first Shopping ad on mobile saw up to three times more engagement than the other spots.

On the Products page, a new diagnostics report lets advertisers dig deeper into product status issues in AdWords.

These features can be added to the list of features exclusive to the new AdWords interface — what Google calls the new AdWords experience — that’s rolling out to advertisers through this year.

About The Author

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.