Google announced on today that it is expanding its Google Surveys product and Surveys 360, its survey solution for enterprises, to more than 50 countries.
Originally launched in 2012 as Google Consumer Surveys, the offering is designed to “… put quality market research in the hands of businesses of all sizes,” says Google. The Surveys 360 product offers the same survey solutions, with added advanced targeting, reporting and sharing features for enterprise organizations.
Lightspeed GMI’s SVP of Global Marketing and Strategy Frank Kelly says his company will be using the surveys in geographic markets where the company has previously had difficulty collecting consumer research.
“As a global company, we’re especially excited about the targeting expansion to over 50 new countries,” says Kelly in the announcement on Google’s Analytics Blog.
In addition to expanding surveys to more than 50 countries, Google says it is now possible for users in more than 70 countries to purchase surveys, as it has added support for the product in 12 different currencies and 18 languages. Google is also tweaking its billing process and contracting flow for the surveys.
Google says it plans to roll out surveys to more countries this year and will launch iOS targeting for the product as well.
The following video featuring product team members outlines the Google Survey updates announced today:
Google has posted this help document to explain these new country options.
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.