Google has announced that they will soon automatically verify you for a website in Search Console if you are already a verified owner of the same property in Google Analytics.
This saves you from having to request manual verification within Google Search Console if you’ve already set up Analytics and streamlines the process of giving site owners access to Google Search Console.
Even more importantly, those with Google Search Console access will get emails and notifications of issues in their inbox. These messages can include manual actions, hacks, WordPress and other CMS upgrade alerts as well as other notifications — all aimed at helping you keep your website healthy, indexed and ranking.
Google said “if you don’t want to be verified for Search Console, simply delete the property in Search Console.”
Google explained why Google Search Console is important and useful:
Search Console is a free tool that provides website owners with information which can be critical to performance in Google Search. Once verified, Search Console compiles reports on the website’s performance in Search, including search queries, the website’s rankings, and the number of clicks and impressions. Additionally, there’s information about a site’s indexing, the status of various implemented features on the website, as well as reports and notifications of critical issues.
About The Author
Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.