Yesterday, JumpFly was treated to part two of a lunch-and-learn on YouTube video ad creation and strategy, courtesy of its Google Ads Agency Team. Google Agency Account Strategist, Colin Mauro included information on Google Ads Brand Lift 2.0 and how this new measurement can give insight into the success of YouTube advertising campaigns. This new solution provides continuous data that can be used for video campaign optimization and creative refresh — metrics that matter when using YouTube as an advertising platform.
JumpFly staff also learned some tips and tricks for high-end video ad creation using Google’s Video Builder beta. Since the video ad market is growing exponentially, digital marketers need to embrace advances in advertising technology like these to stay ahead of the game. JumpFly is excited to provide the tools and expertise needed via this Google Ads beta program.
This Google Ads training event was attended and appreciated by JumpFly account directors, account managers, and account specialists. JumpFly is proud to host in-house Google training sessions to maintain its leadership status in the digital advertising industry.
About JumpFly
JumpFly professionally develops, implements and manages Google Ads, Microsoft Ads, Verizon Media Ads, Amazon Ads and Facebook advertising accounts, enabling clients to maximize internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service smart digital advertising solution enables clients to focus on their core business while achieving the best possible results from their search engine marketing campaigns. JumpFly is a Premier Google Partner, Facebook Marketing Partner, Microsoft Select Partner Agency, Snapchat Certified, and has an A+ rating from the BBB.