Digital Marketing Global Market Report 2019-2023
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
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Companies Profiled in this report includes: Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather, BBDO, Crispin Porter + Bogusky, The Martin Agency, Deutsch, Droga5, Mullen Advertising, Mood Media
Product Type Segmentation
Online Interactive Digital Marketing
Offline Interactive Digital Marketing
Industry Segmentation
Retail and Consumer Goods
BFSI
IT & Telecommunication
Media and Entertainment
Travel
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Table of Content:
Section 1 Digital Marketing Product Definition
Section 2 Global Digital Marketing Market Manufacturer Share and Market Overview
Section 3 Manufacturer Digital Marketing Business Introduction
Section 4 Global Digital Marketing Market Segmentation (Region Level)
Section 5 Global Digital Marketing Market Segmentation (Product Type Level)
Section 6 Global Digital Marketing Market Segmentation (Industry Level)
Section 7 Global Digital Marketing Market Segmentation (Channel Level)
Section 8 Digital Marketing Market Forecast 2018-2023
Section 9 Digital Marketing Segmentation Product Type
Section 10 Digital Marketing Segmentation Industry
Section 11 Digital Marketing Cost of Production Analysis
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