Grow Boating has partnered with Heather Lutz of Findability University to offer a three-part webinar series to help marine industry businesses develop a findability and search engine optimization (SEO) plan to achieve the online results to boost your bottom line.
Can your customers find your business online? Does your competition show up in search before you do? What can you do to optimize your website and online presence?
Provided at no cost to recreational boating businesses, these webinars will outline strategies to:
- Identify your marketing challenges
- Target your ideal online customer
- Determine which keywords online shoppers use when they are ready to buy
- Build a site designed to convert visitors into customers
- Implement social and blogging strategies to drive business
Register here to join one or all of the three-part webinar series below to learn more:
Session 1: Spy on Yourself—Online Brand Reputation Made Easy
April 3, 2019 | 1 pm –3 pm CST
Covers brand protection, how to learn what is being said about your business in social and search, emergency plans for your online presence and Google alerts.
Session 2: Spy on Your Prospects—Tools, Tips and Shortcuts to Tapping into the Mindset of Your Ideal Searcher
April 17, 2019 | 1 pm –3 pm CST
Learn how to leverage suggestive search, see what Google bot thinks about your homepage, use SEMRush.com to understand searchers and present yourself as a thought leader, not a sales person.
Session 3: Spy on Your Competitors…In a Good Way
May 1, 2019 | 1 pm –3 pm CST
Understand what makes your product unique. Cover site ranking, how to dominate keyword search, own the search result page and setting yourself apart from your competitors.
Each webinar will be presented by Heather Lutz, Dean and Founder of Findability University. Lutz founded the Findability Group in 2000 to help website owners connect businesses with their perfect customers online. She worked for Yahoo! Search Marketing, training advertisers in Paid Search techniques, is a member of the National Speaker’s Association (NSA), a sought-after Vistage International Speaker and has shares the stage with Tony Robbins Business Mastery in Fiji and London.
