Curious if Will Ferrell can actually play the drums? Or if Tracee Ellis Ross can sing? Now, when you ask Google a question about a specific celebrity, you may get a self-recorded video from them answering your question.
“When you search for your favorite personalities, whether they’re rising stars or well-known celebs, their answers will appear in the form of selfie-style videos with a uniquely personal, authentic and delightful touch,” according to Google’s The Keyword blog.
Google has taken the most often asked questions about a select number of celebrities and had the celebrities record their answer so that they can now be served up for mobile searches related to the query.
The new feature is currently only available in the US and only works on mobile. It also applies to a very select list of well-known personalities. Google says it is piloting the feature with self-recorded video answers from the following list of celebrities:
- Priyanka Chopra
- Will Ferrell
- Tracee Ellis Ross
- Gina Rodriguez
- Kenan Thompson
- Allison Williams
- Nick Jonas
- Mark Wahlberg
- James Franco
- Seth MacFarlane
- Jonathan Yeo
- Dominique Ansel
According to the announcement, this new feature is a “snapshot of what’s to come,” and more videos are likely to be added during the upcoming months.
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.