- As per LinkedIn, digital marketing specialist is one of the top 15 emerging job roles in India — with Mumbai, Bangalore and Delhi attracting the most talent.
- “The requirement for experienced marketers is getting replaced by the demand for data-driven marketers,” said Mayank Kumar, Founder & MD of upGrad.
- Here are a few opportunities in digital marketing fields like social media, email marketing and more.
Marketing professionals are now turning tech savvier to keep up with the demand for digital skills.
As per LinkedIn, digital marketing specialist is one of the top 15 emerging jobs in India — with Mumbai, Bangalore and Delhi attracting the most talent. However, it is no longer confined to traditional aspects of social media or content marketing. They would have to acquire skills with regards to Google Ads, Social Media, Search Engine Optimization and Google Analytics.
For employers, digital marketing, artificial intelligence and design thinking are the most sought after skills, according to a recent survey by online learning platform Great Learning. “The requirement for experienced marketers is getting replaced by the demand for data-driven marketers,” Mayank Kumar, founder and MD of upGrad told Business Insider.
Every week, Business Insider collates interesting vacancies across marquee organisations. This week we bring job openings in digital marketing fields.
Here a few of those opportunities:
Freshworks
Position: Email Marketing specialist
Location: Chennai
Experience: Minimum 1 year
Eligibility: Knowledge of HTML and CSS
Freshworks is hiring an email marketing specialist in Chennai for its web operations team. The candidate will be responsible for creating responsive landing pages and email templates. He will be developing email marketing campaigns and then analyzing results based on Freshwork’s marketing automation platform.
He will be required to set up the campaigns on Allocadia to measure Return On Marketing Investment (ROMI) and optimize future campaigns.
The selected candidate must have working knowledge of web languages like HTML and CSS, along with good communication skills.
Interested candidates can apply
here.
Amazon
Position: Social Media Specialist
Location: Mumbai
Experience: Minimum 5 years
Eligibility: Bachelor’s degree in any field
Amazon Prime Video is inviting applications for a social media specialist who will maintain the key social brand channels for Amazon— including execution of activations and post-implementation analysis.
He will be responsible for collaborating cross-functionally with teams to ensure communication across channels and engage customers to drive awareness around Prime Video as a brand and its content. The candidate will analyse and report performance to boost campaign performance on social media.
The applicant must have prior social media marketing experience including use of listening, monitoring and CRM tools.
Interested candidates can apply
here.
Accenture
Position: Digital Marketing – Graphic Designing
Location: Mumbai
Experience: Fresher
Eligibility: Graduate with Graphic Designing skills
Technology giant Accenture is looking for a graphic designer for its digital marketing team. The selected candidate will be responsible for creating graphics for animations and video elements. He will be required to create original material using elements of motion graphics and media development.
The candidate should have knowledge of motion graphics, digital marketing tools and ad serving.
Interested candidates can apply
here.
SBI Cards
Position: Senior Manager – Digital Marketing
Location: Gurgaon
Experience: Minimum 3 years
Eligibility: Knowledge of web metrics and digital analytics
SBI Cards is looking for a senior manager in the digital marketing team. The candidate will be responsible for planning and developing enhanced functionalities for the website. He will design the user interface for any new developments for SBI Card.
The position requires working closely with UI/UX agencies for wireframes, visual designs and HTML for website development.
Interested candidates can apply
here.
Gartner
Position: Social Media Specialist
Location: Gurgaon
Experience: Minimum 2 years
Eligibility: Bachelor’s Degree in business, marketing or communication
Gartner is looking to hire a social media specialist. The candidate will be responsible for creating and scheduling social media marketing initiatives and growing the current social media channels.
He will be responsible for approving content from marketing stakeholders for error-free content including evaluating photos, videos, social cards. The role will require tracking metrics for corporate social media marketing campaigns — both planning and execution.
He should have an understanding of Google Analytics and Google Drive, and experience with social scheduling tools.
To apply for the job, the candidate must have strong communication and organisational skills.
Interested candidates can apply
here.