Here’s another sneak peek at the SMX East agenda

I’m checking in with an update from the Search Engine Land editors: They’re wrapping up the SMX® East agenda. It’s going to be bigger and better than ever — 70+ in-depth sessions on SEO, SEM, search for multi-location brands, agency operations, conversion optimization, paid social, content marketing, voice search, and so much more.

I’ll be able to share the final agenda very soon, but until then… here’s another sneak peek at what’s in store:

Tactic-Rich Search Marketing Sessions

Last week, I revealed nine of the deep dive sessions coming to NYC November 13-14. Here’s nine more to whet your appetite…

• A Deep Dive on Google My Business
• Clarifying The Murky Waters Of Attribution
• Conversion Optimization For The Long Run
• Future Directions For Local Search
• Gearing Up For The Conversational Web
• Google Posts, Google Q&A & GMB Insights
• Harnessing The Power Of Online Reviews
• Tackling The Challenges Of Enterprise SEO
• The New Google Shopping

Notice any trends? This year’s agenda will feature new content concentrations on search marketing for multi-location brands and agency operations and management. And that’s in addition to all of our hallmark SEO and SEM sessions.

Opening Keynote

Rand Fishkin will kick things off with his opening keynote, “Google: From Everyone’s Search Engine to Everyone’s Competitor”. He’s also giving away copies of his new book, Lost and Founder, and hosting a book signing after the presentation!

Clinics: Expert Answers To Your Specific Questions

I. Love. Clinics. No PowerPoints, no presentations, no agenda — just a panel of friendly experts ready to answer your questions on SEO, SEM, Social Ads, Google Analytics, and more. (Each clinic has its own focus!) Bring your burning curiosities and specific cases to the table for a no-holds-barred Q&A!

Deep-Dive Workshops

Hungry for more? Our full-day, pre-conference workshops were designed for insatiable marketers like you. Choose an expert-led deep dive on one of the following topics:

Stay Tuned!

The official agenda will be unveiled next week… I’ll reach out as soon as it’s live. If you’re ready to register, now’s the best time — you’ll save up to $900 off on-site rates if you book your pass today!

See you in NYC 🙂

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