This SEO is conducted for the roughly 7,000 websites that Google owns, and one thing that should be noted is that Google follows webmaster guidelines just like any other online presence that is attempting to boost its visibility through the search engine optimization.
“Over 200 changes are made to these websites every single day, all of which could potentially affect a site’s SEO.”, explained Sean O’Keefe a data scientist at Google in a blog post. Adding further, “When it comes to how Google sites appear in Search, they receive the same treatment as any other site on the web, and our teams follow the same external guidelines provided to webmasters.”
Google’s various web properties undergo hundreds of changes every single day, so each time a change is made its impact on the search engine optimization of the page in question needs to be factored in. Hence, in a lot of ways Google’s SEO approach works kind of like a vast, intricate machine, one in which all of the parts move as one so as to cause minimal disruption.
Related: Google, Facebook, YouTube, Twitter – What Are the Most Connected Web Pages in the World?
Google also tries to stay on top of things by monitoring changes in user behavior and modifying its SEO accordingly. Furthermore, Google attempts to consolidate its various properties whenever and wherever possible. This is ostensibly done because of the fact that it streamlines the SEO process and creates a single outlet for it rather than having it spread across a multitude of properties each of which will have to be individually managed in order to make them worthwhile.
“Creating one great site instead of multiple microsites is the best way to encourage organic growth over time.”, said Google.
[Also Read: The Past, Present and Future of SEO – Journey Over the Past 27 Years]