There’s no denying the fact that today online reviews play a vital role, especially when it comes to digital services and products. The same is the case with web and mobile apps as well.
Did you know that an Android or iOS mobile application must have more than 60 app reviews for an average rating on both the App Store and Google Play Store? This is one reason why app owners and app developers are now investing a great amount of time and effort in getting quality mobile app reviews for their mobile applications.
Let’s delve deep into the significance of app reviews.
Why Exactly Mobile App Reviews Matter?
Let’s take a look at some of the main reasons why mobile app reviews are so crucial:
1. Authenticity & Validity of Feedback
Today, many brands and organizations are exposed to buying likes and views over different social media platforms like Instagram and YouTube. This is where mobile app reviews come into action because it provides authentic and valid feedback of an application. App reviews put up by the target audience give a strong and genuine idea about what the app is about and how it actually performs in real-time.
From the app owners’ point of view, customer feedback can further be utilized to get a better idea regarding the needs of the user preferences and expectations from the app.
2. Assistance in Review-Based Decisions
Many users tend to make decisions based on the online reviews and ratings of an app. In other words, what a customer reads online, directly impacts their decision of whether they want to download the app or not.
According to a recent survey conducted by BrightLocal, it was found that more than 95% of people go through the app reviews before downloading the app and about 80 percent of the respondents said they trust the app rating.
3. Accelerating the Conversion Rates
Search Engine Optimization strategies and their effect on conversation rates is another reason why online app reviews matter when it comes to mobile app businesses. In simple words, if an app gets more mobile app reviews then it also contributes to the conversation rate of the app.
Looking at the current trend, many online businesses are paying attention to third-party platforms and social websites such as Facebook, MobileAppDaily, Twitter, Google, Yellow Pages, etc. But it also suggests that business owners are not paying attention to their website, which plays a crucial role.
Businesses can always take assistance from third-party app review platforms but they should also focus on the website or promotional page of their app. And to improve the site’s overall performance, SEO strategies are always welcome.
The Impact
One of the main objectives of a business is to earn recognition on a global scale and there are app-based media portals out there that help in achieving the same through descriptive mobile app reviews.
Interestingly, app reviews also affect the revenue of online businesses, as app users’ feedback in the form of app reviews and online ratings directly connects to the brand image.
As per the statistics, more than 80 per cent of app users go through various app reviews before downloading a mobile application. Hence, the more reviews an app has, the more revenue it is likely to generate.
But remember, not all reviews will work in favour, as there are both positive and negative app reviews. App developers need to take negative reviews as positive criticism and upgrade their app as per the requirement of their target audience.
