Hertfordshire-based search marketing agency Honcho has named Gregory Jacobs as its Head of SEO.
He will be responsible for leading the SEO function and team by driving growth, knowledge and its reputation.
The firm said that Jacobs will be leading the SEO pod and working with the wider team in content marketing, outreach and paid media, to bring the agency to the forefront of search marketing excellence.
Having worked in the digital marketing industry for over ten years, Greg joins Honcho from London with a wealth of SEO experience on big name brands across multiple industries such as Deloitte, John Lewis, The Times, Sealskinz, Currency Cloud, iRobot and ClearBooks at leading agencies Found, Media Com, Croud and MintTwist.
“Today, and over the coming years, is a really exciting time to be in SEO, as it is still continuously evolving as brands and consumers adopt an increasingly digital mentality” Jacobs said.
“I’m incredibly delighted to join Honcho to ensure that we are offering our clients the most innovative strategies that will win results and build the agency’s own brand.
“I think as an industry we need to remember that SEO needs to follow Google guidelines and best practices, which are often better highlighted by the SEO community itself.
“But ultimately if we are optimising for the human behind the screen – bearing in mind the user journey is different across different products, industries and services – then we will have the best cross-digital strategy in place.
“This holistic and integrated approach is something I’m really excited to install in the Honcho SEO team,” added Greg.
Chris Ailey, Founder and MD of Honcho commented: “SEO has always been Honcho’s bread and butter service – we excel at bringing auto and retail brands to the top of Google.
“But as we enter a new phase of growth, bringing a senior hire in is crucial to keep us focused and moving in the right direction.
“Greg’s background and experience is an asset to the team, and after just a few weeks, we can already see a noticeable difference and fresh perspective. We’re really excited for what the future holds.”
Jacob’s appointment follows the agency’s expansion since its full rebrand in May earlier this year, when iThinkMedia refreshed its name, image, strategy and offices to commit to being automotive and retail specialists.