Yext and Hootsuite have teamed up to enable businesses with physical locations to monitor and respond to their Yext reviews within Hootsuite’s social media management dashboard.
The Yext integration will pull in both online reviews and review data, including review metrics related to average ratings, response count, response time and keyword-based sentiment analysis.
Why we should care
Effective brand management is more than simply paying attention to what is being said about your company on social channels. Online reviews play a major role in a brand’s reputation and conversion outcomes. The Yext Reviews integration into Hootsuite is designed to help marketers track and respond to what is being said about their brands beyond social and connect the dots between reviews in search channels and social media engagement, all in one place.
“Most consumer reviews happen in a very social way, so it’s becoming essential for all businesses to monitor and respond to those reviews online in order to manage their brand reputation and control their online presence,” said Hootsuite CEO Ryan Holmes.
More on the news
- Brands will be able to pull first- and third-party reviews within Yext’s Knowledge Network into Hootsuite.
- Hootsuite’s dashboard makes it possible to filter the Yext data by location, site or time.
- To pull Yext data into Hootsuite, businesses will have
to have a Professional subscription to Yext and be a Hootsuite customer. Installation instructions can be found on Yext’s App Directory page.
About The Author
Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.