The world of digital marketing is so dynamic that what worked for January might not work for March or February. This can be very tricky for small business to develop marketing strategies in order to successfully grow in such competitive markets. With tools such as SEO to your disposal and Pay-Per-Click Advertising, there might be a way for small businesses to meet expectations.
Search engine optimization is the backbone of any website and it is used to rank your website on search engine optimization through the use of keywords and delivering high-quality content. It consists of on-page optimization, external links, and pay per click advertising or PPC.
Source: Blue Corona
PPC has been found to be very cost-effective and it has shown to work better when combined with SEO. Some statistics show that you can get as much as 50% more ad clicks when combining SEO and PPC. Furthermore, there is a high chance that combining PPC, through paid ads, and good SEO will show your website on the first page of Google search ranks for a specific keyword. You can combine PPC and SEO to be the top paid result for a specific keyword as well as the top organic result.
This digital marketing strategy can greatly benefit your business, but how do you do it?
Hire a PPC SEO Company
By hiring such a company, like Long Beach PPC SEO company Lumiere Marketing, you can offer your audience two access points towards your website. This can be particularly helpful for younger businesses that are looking to put their mark in the world of search results. By combining a well drilled PPC ad campaign with SEO, you can ensure trust in your audience by creating a sense of authority around your business.
Source: La Teva Web
What Are the Benefits of Hiring a PPC SEO Company?
By hiring a good digital marketing company who will successfully combine the world of PPC with the world of SEO, you can reap the rewards yourself by offering more ways for your audience to visit your website. The main goal of good SEO is to bring traffic to your website. But that’s only one part of it. The other part should be you successfully managing to keep your audience on your website. For that, you need to monitor your bounce rate, which is a chart that displays how long visitors stay on your website.
There could be many reasons as to why you might have a bad bounce rate. Some of the reasons are poor load time, poor website design, and overall poor quality of your website, not enough content, and more.
By hiring a good PPC SEO company you can work with them in order to keep your audience hooked to your website content.
Source: YourSocialStrategy.com
They can help you with:
- Help you creating content that will connect you with your audience
- Help you create links that will allow easy navigation throughout your website
- Help you with the website design in order for your customers to like what they see
- Help with the deletion of zombie pages so that your website ranks higher in Google search engines.
Combining good SEO with well organized PPC campaigns can help smaller businesses get the much-needed boost during the early stages of their development. Combining PPC and SEO helps with the ranking of your website and it offers another way for your audience to connect with your business.