This post originally appeared on Growth Everywhere, a marketing and business growth blog.
Hey everyone! In this episode I share the mic with Adrian Salamunovic, co-founder of CanvasPop, a service that lets you create gallery-quality canvas prints.
Tune in to hear Adrian discuss his career path as a serial entrepreneur, including DNA11 in which they turned DNA code into abstract wall-art (no two prints are alike!), how he started CanvasPop with just $35,000 and earned media, and the marketing tactics he’s used, such as putting the first 100 customers’ prints on a digital billboard in Times Square during the Christmas season as part of their launch campaign.
Related Content: How to Increase Your Conversions with Online Customer Engagement
Download podcast transcript [PDF] here: How CanvasPop’s Genius Customer Acquisition Strategy Out-Innovated the Competition TRANSCRIPT
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