If you are on this page, your website is most likely still on HTTP. Although HTTP might be giving your site good rankings, it is not suitable for the long run. You might’ve heard how companies lost their top positions on Google by switching; however, it only happens when it’s done incorrectly.
HTTP is completely fine in terms of regular security. It only becomes an issue with entering private information. That may seem likeonly e-commerce websites and other sites that handle confidential information should switch, but it can still affect your ranking. HTTPS SEO, these two terms go hand to hand as HTTPS is required for an SEO campaign to be great.
Here is how changing your website from HTTP to HTTPS can help your SEO efforts.
What Is HTTPS?
Hypertext Transfer Protocol Secure (HTTPS) was developed to allow users to have authorization and completely secure transactions. It is used by sites to prevent any unauthorized party from accessing the confidential data. It follows many of the same protocols as HTTP, but gives extra protection with SSL.
When someone sees the name of the website is followed by HTTPS, they know their information will be properly encrypted and secured. However, not everyone can get the certificate. It is a challenging process, which is why it has higher ranking benefits.
Relationship between HTTPS and Google
Google spends a lot of money, time, and other resources to make sure its services are the greatest by using the best security. Since its search engine is used by most of the population, it started to give more priority to sites having an HTTPS. The company included HTTPs in its search ranking algorithm to make the internet a safer place.
Google’s algorithm change has been making many websites switch to HTTPS, which is excellent for people using the internet. Currently, it only works as a tiny factor in determining the rating. However, the search engine is planning on making it a more significant part.
How Can HTTPS Help With SEO?
The first and most obvious reason is that it will make your website more favorable by Google. The search engine warns people when they try to open an HTTP site.
It also provides protection to your visitors. If you have an e-commerce website, HTTPS will give your customers security when they enter their private information. It will make people trust you and return countless more times.
When your website has a higher ranking, it will get more traffic. People may even click on your site instead of an HTTP one because they want to be safe.
HTTPS will add privacy to a website by verifying that it is the right one on the server, preventinterference by third parties, and encrypting all communications, which protects things like credit card numbers and browsing history.
Before you decide to convert from HTTP to HTTPS, it is essential to follow some guidelines. If you don’t, it could hurt your ratings.