How Law Firms Can Create Content Decision Makers Will Read


Law360 (August 29, 2019, 4:50 PM EDT) — According to the 2019 State of Digital and Content Marketing survey,[1] released in late July, it’s not so much the length, headline or even the source that most attracts both in-house counsel and C-suite executives to content, but one simple attribute: utility.

It was the second straight year in which these groups told us that content that is useful in their jobs stands out most. That’s crucial information for lawyers and law firms feverishly trying to get the attention of decision makers — but it’s also clear that in-house counsel and C-suite executives define utility differently and prefer different content types….

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS



Source link

READ ALSO  Amica Mutual Insurance Company Decreased Marsh & Mclennan Companies (MMC) Position By $373,100; Endurance International Group Holdings, Inc. (EIGI) Covered By 1 Bullish Analysts Last Week – The FinReviewer
?
WP Twitter Auto Publish Powered By : XYZScripts.com