Some marketers would opt for more effective and long-lasting marketing techniques, including content marketing, SEO, and email marketing, instead of struggling to find the perfect advertising formula. However, it’s comparing apples to oranges. Content marketing can’t be an alternative to online advertising as well as SEO can’t be replaced by social media marketing.
Brands keep increasing their display advertising budgets, and for good reason – it’s still one of the most effective ways to deliver significant results fast. That’s why it certainly makes sense to make an effort and develop a better display advertising strategy. Go beyond traditional banner ads, leverage technologies, consider user experience – and you’ll see how beneficial online advertising can be when done right.