Nowadays, business owners look for different methods to spread their brand awareness. When it comes to brand promotion, the method that comes into mind is a digital marketing and most often, people overlook the importance of print marketing. However, print marketing is still effective and can influence customers’ minds more effectively than any other media of marketing. Therefore, most business owners still believe in print marketing. If you are among those who don’t believe in it, then you must know a plethora of benefits of using print advertising. Entrepreneurs, who have been already using print ads to promote their brands, know how beneficial this method is.
If you think it is just information, stories, offers, events or news that are printed on paper, then you are mistaken here because print media has the power to influence customers, reach the target audience, and promote services and products of a business. In today’s marketplace, successful business owners know how to use different print ad methods to generate brand awareness and promote products or services. Effective print ads can help business owners to reach their target audience because these print materials can help target customers create associations with logos or phrases, color schemes, and specific companies or products. Moreover, in today’s article, you will come to know the significance of print marketing in business or brand promotion. Let’s get started:
What is Print Marketing?
Well, print marketing indicates different print materials that are used to spread brand awareness, such as brochures, posters, business cards, postcards, etc. Print advertising is one of the oldest and most effective methods of business promotion and it has the power to capture customers’ attention whilst they are reading any form of a print advertisement. Many of you may think that in this digital age, printed material won’t work wonderful, but you are wrong here because printed material for business promotion still has the power to make customers purchase products. Therefore, you can’t underestimate the power of print marketing.
Print advertisement is an offline mode of marketing and has been used by many business owners for years. Additionally, it performs better than any other marketing channel. By opting for print marketing, you can make your business, product or service’s impression memorable, engaging, and interactive for customers. It offers companies a great way to convey their message to their target audience.
Types of Print Advertising to Improve Brand Awareness
Different types of print ads are available on the market, and if you want to promote your branded products, then you can opt for any of those print ads. The following are some examples of print marketing materials that you can use to spread awareness regarding your brand, products or services:
- Brochures
Most probably, you may have seen brochures in your life, isn’t it? But do you know what they do? Well, the brochure is an informative document folded into a pamphlet, template, or leaflet. Mostly, it is used for business promotion such as representing businesses and brands, services and products. Apart from introducing your brand, product, or services, these brochures are also used as informational guides. Print Safari brochures can help you provide high-quality and customised brochures for business promotion.
- Business Cards
Basically, business cards carry information about your business and tell what your business is about and what type of services or products you have to offer your customers. The business card contains the business name, your brand or business logo, and a tagline. A well-designed and attractive business card will make you different from others. You can influence your customers by giving them your business cards that would contain relevant information about your business.
- Postcards
If you want to promote your business’s products or services to your target audience, then postcard marketing would be the best option. It is known as geo-targeting. For instance, you can write a special offer or discount on your postcard whilst offering an ordering code that will allow you to measure real outcomes for your marketing campaign.
- Business Flyers
You can promote your products or services by using a flyer that is a one-sheet advertisement and is really very beneficial in grabbing the attention of the audience. With the help of business flyers, you can inform your target audience about your business’s strong points and represent all services and products. When you use business flyers in your marketing plan, then it can lead to various benefits. You can also take help from Print Safari to get printing services for your business promotion.
- Door Hangers
Regardless of whether your business is new or existing, getting your name in front of your target audience is the key to effective business promotion. A door hanger is a memorable, tangible, and physical form of marketing. It will help you enhance brand awareness and influence new customers who may not know about your product or services. It is important to add your business to their knowledge base to increase your chances of getting noticed by your target customers.
- Hang Tags
If you know how to use hang tags effectively, then you can easily increase your product sales. With attractive and informative hang tags, you can positively affect your customer’s mind. High-quality product tags with eye-catchy designs and messages can draw your target audience’s attention to your products. You can print promotional codes, discounts, or offers on hang tags to influence your customers to purchase your products. Apart from normal hang tags, you can also use folded hang tags as you can give any type of instructions for using a product, ingredients you have used to make any recipe or messages on your hand-made gifts.
- Rack Cards
For marketing efforts, event announcements, product display cards, or even invitations, you can use rack cards. Rack cards are small in size but contain a large amount of information. You can use rack cards as restaurant menu cards, to announce new offers, table number rack cards, or to display the price of products.
- Rip Cards
One of the most effective marketing tools that you shouldn’t ignore is the use of a rip card. Rip card is for marketing that your target customers would never ignore. Marketing with a rip card can add value to your message. You can use rip cards with any print ad such as a door hanger, brochure, postcard, or rack cards.
Why is Print Marketing Effective for Brand Promotion?
In today’s digital world, options for marketing are numerous, such as email marketing, digital marketing, and print marketing to name a few. Some people assume that print marketing is dead, but print advertising still holds a special place in the list of marketing tools. The following are some key points that you need to know why print advertising is vital for brand awareness:
- Build Customer Trust
Print advertising is considered the most effective solution for spreading awareness regarding your brand. It has been used by many business owners before the existence of the digital era. As a result, it has built target-specific trust with customers and businesses. People are more likely to read print advertisements because they consider print ads more reliable and authentic. Therefore, you must take help from print media to promote your services and products.
- Print Ads Last Longer
Because of the fast-paced nature of social networks, promotional content disappear quickly in your newsfeed, right? This is where print marketing comes to play its role when it is a matter of the long-lasting effect of marketing. It has been noticed that customers use to keep print ads for future reference if they need them.
- Spread Brand Awareness
One of the most direct outcomes of print marketing is increased awareness of your products and services. Your target audience will likely come across your business a handful, and print media can help you achieve this. You can use any of the above-mentioned forms of print advertising to let your target audience know what you have new to offer, whether it is an announcement, event, new product, service, or sales.
- Gain Customers’ Attention
Gaining customers’ attention is the most important task in increasing product sales, improving brand awareness, and building trust. Therefore, it is important to advertise your product or services using print ads because people easily get attracted to printed material. It would be best to use any of the above-mentioned print advertisements as per your brand marketing requirements.
- Increase Sales
When you advertise your business through print materials, then it will include your address, phone number and other information. The print ads can help you show your products and services to your potential customers so they can choose or contact your company. It can lead to increased sales, customer loyalty and business opportunities.
- Accessible to Everyone
One of the best things about print marketing is that your print materials will be accessible to your target audience, for instance, you can use posters with services or products of your business printed on them so that your target audience can get complete detail about your services or products easily. When you send any form of print ad directly to a home or business, then there is no better way to ensure that everyone will have a chance to purchase your products.
- Increase Readability
Do you want to make your customers read your ads? Then you need to consider using print advertising as your marketing strategy. Most often, people like to read print ads more than digital ads, and as a result, they are more open to taking what they are reading from the print ads. In addition to this, they may also refer your products or services to their loved ones. Most often, when you try to post new products on a digital platform, then there would be fewer chances of getting noticed because people become swamped with a lot of newsfeeds. If you don’t want that your business faces the same thing, then you must look for print advertising.
Important Factors in Print Marketing
A well-designed and eye-catchy print ad can easily attract customers towards your product or services. A successful print ad will help you convey information about your products and services. When you choose print marketing as your business promotion strategy and then make sure that the message to be written on the print ad must be clear, specific, and informative. The following are some common factors that need to be considered for print advertising:
- Special Offer
The thing that easily attracts customers toward the ad is the reason or benefit to learn more about a specific advertisement. The offer can be any from a new sale or discount on a new product to a limited-time discount.
- The Heading
The headline plays a crucial role in grabbing customers’ attention. The title of the ad is short and catchy so people find it interesting. Your title will explain to the reader what your business is about. A catchy headline keeps the customers reading the advertisement.
- Quality Images
High-quality and relevant images would help your print ad to justify what you are offering to your target audience. It is important to add an attractive photo of your products, or you can highlight new products or what you are intended to advertise.
- The Body Section
In the body section of print ads, the detail of your products, business, or services will be provided so that your audience understand and know what you have to offer. However, the length of the body section will depend on the type of print marketing.
- Call-To-Action (CTA)
CTA will help customers to respond to your advertisement. CTA can include your contact information or website address so people know how they can reach you to get your services or products.
Conclusion No matter whether you are a startup business owner or have a large organisation, if you want to promote your brand, products or services, then you can opt for print advertising services. And, you can also choose Print Safari for printing services for business promotion.