According to statistics, almost 80% of search engine traffic goes to the first page of the search engine results. This begs the question – how do you get to the first page rankings? Well, below are some tips.
Create High-quality Content
High-quality content is the foundation of improving your search engine rankings. It’s also the safest way of getting ranked. Building too many links and tweaking your website meta, and coding too much may lead to search engines penalizing your site. However, you’ll never get penalized for creating too much high-quality content.
Google values extensive text that is well-written and free of spelling and grammar mistakes.
Also, ensure that the content of your site corresponds to the search results preview. If you trick your readers using bait and switch tactics, they quickly lose interest, and your rankings will suffer.
Steer Clear From Duplicate Content
Duplicating material across multiple pages on your site and engaging in plagiarism will result in a ranking penalty. It is not an issue of being caught by a real person since Google’s bots perform all the heavy work. Instead, focus on creating content that is uniquely yours.
Pick An Excellent Domain Name
If you can, make sure that your main keyword is in the first words in your domain name. If not, at least put it in the domain.
If you have a local business, then it might be beneficial to use a domain that mentions your local area. This will help boost your rankings for people who are looking for something in a specific place. Keep in mind that this has a downside, which is you’ll likely be handicapped when competing for results outside your mentioned location.
If your company is serving locality, this is obviously not an issue.
Take The Time To Build Quality Inbound Links
When another website (ideally one with more visitors than your own) provides a link back to yours, this is called a backlink. Generally, the more backlinks you have, the higher your rankings will be. Also, you’d want to focus more on high-quality backlinks rather than spammy and trashy. The latter may cause your site to get penalized.
How To Do It The Easy Way
The truth is, it’s not easy to land on the first page of Google. Unless, of course, you are targeting some obscure keywords that don’t get a lot of searches. Furthermore, the competition these days is getting tough. For these reasons, it’s advisable that you consult with an SEO expert. For one, you don’t have to do the trial and error finding out what works, which will cost you a lot in terms of time and money. Also, you avoid the pitfalls by using strategies that will cause more damage than good.
Hence, if you are serious about getting on the first page of Google, then your best option may be to check out SEO expert Paul Hoda (https://www.paulhoda.co.uk/).