If you’re checking out this blog you are more than likely a small business owner, marketing manager, passionate entrepreneur, or all 3 rolled into one.
Whichever category(ies) you fall into, by now you’ve realized that creating powerful content to promote your brand but not deplete your budget, is one of the greatest challenges you face on your way to revenue-generating brand recognition.
Seth Godin, former vice president of direct marketing for Yahoo!, explained the power of digital marketing best when he said that, “Marketing is no longer about the things that you make, but about the stories that you tell.”
Here are 4 digital marketing tactics that will help tell your story, build your brand, and stay on budget.
Start telling your visual story today with PosterMyWall’s extensive Design Templates Gallery!
Use the code “JEFFBULLASPMW” to receive 30% off.
1. Save time with DIY design tools
Your time is valuable and probably stretched as thin as your resources. It doesn’t make sense to pay for a graphic designer or learn the intricacies of Photoshop while you have more pressing things on your plate. Online graphic design is a fast and economical tool to use in promoting your brand.
Several innovative companies have launched web-based, DIY style designing tools, which enable the user to create effective, professional looking graphics, with minimal effort as well as minimal cost. Websites like PosterMyWall, offer a one-stop, online solution for graphic design. They have an incredibly easy user interface and you can customize your designs in minutes only!
Browse and employ any of the hundreds of customizable templates for website advertisements, social media posts, flyers, posters, banners and videos to help visually transform your marketing messages and capture your target market. Your unique, professional-looking marketing materials can be instantly downloaded (or printed,) along with the rights to commercially use them for advertising. The cost is minimal and the impact invaluable.
Here’s a template that was customized for a Karaoke party within a minute.
Start telling your visual story today with PosterMyWall’s extensive Design Templates Gallery!
Use the code “JEFFBULLASPMW” to receive 30% off.
2. Get social with your potential customers
Social media has catapulted digital marketing from a business necessity into a social reality.
More than 70% of consumers who’ve had a positive experience with a brand on social media are likely to recommend that brand to friends and family. That means having a presence on social media platforms like Instagram, Twitter, and the like, is critical to creating a brand identity and positive brand association.
With tools like PosterMyWall, you can easily re-size your designs to create a coordinated marketing campaign to share across all social media channels.
It’s important to spark a conversation on social media and keep your followers engaged. Research shows that posts with visual content perform much better than text-only posts. Similarly, videos get more engagement than posts with static images.
Use your social media profile to create a connection with your followers. Focus on what’s trending on social media and capitalize on trending topics, hashtags etc. to create engaging conversations. You can even plan in advance and schedule your posts in bulk for various social media sites by using tools such as Buffer or Hootsuite.
Start telling your visual story today with PosterMyWall’s extensive Design Templates Gallery!
Use the code “JEFFBULLASPMW” to receive 30% off.
3. Leverage the power of video content
Who isn’t captivated by a compelling video clip?
Whether someone is actively in consumer mode, or just surfing the web, the power of video to influence consumer behavior is unparalleled.
Video posts receive up to 10 times the engagement of still images, and marketers who use video on average, grow revenue 49% faster than non-video users. In fact, by 2019 internet video traffic will account for nearly 80% of all consumer Internet traffic. (Worldstream 2018.)
But you’re not George Lucas here, nor do you have his capital reserves. Online video makers like Animoto, WeVideo, and PosterMyWall provide high-quality stock footage and tools to customize text, images, and audio. You can even incorporate your customized graphics to further transform your marketing messages.
4. Don’t forget about the power of blogging
You’ve created your cool custom graphics and your captivating videos, and you’re active on social media.
What other tools are available for building your brand?
You heard it here (on a blog, no less.) Blogging is inherently interactive and that puts you in close contact with your target audience. Educating the market on your product or service, and receiving customer questions and feedback keeps your finger on the pulse of your target market’s desires.
Most blogging platforms, like WordPress, are extremely easy to use, and inexpensive to run. Especially when you’ve made use of digital marketing tools for customized graphics and video.
Using social media posts to direct people to your blog posts brings your digital marketing full circle.
Your brand is your story to tell. In the new age of digital marketing, there is a wide and exciting array of graphics, video and social media platforms, offering easy and affordable ways to successfully build your brand and grow your customer base.
Start telling your visual story today with PosterMyWall’s extensive Design Templates Gallery!
Use the code “JEFFBULLASPMW” to receive 30% off.
Guest author: Holly McKelvey is obsessed with the written word. She has over 15 years experience in strategy, communications and change management. Her previous work experience includes organizational change consulting, talent acquisition, instructional design, editing, blogging and public speaking. Holly holds a BA in Communication from the University California, Santa Barbara, and an MA in Organizational Communication from Purdue University.