Your business requires marketing material to connect with potential customers. This can involve a website, social media presence, brochures, coupons and advertisements. There are two types of content that marketing requires—visual and written.
While photos and videos are a given when it comes to the visual way of presenting your business, infographics are also relevant. These are charts and graphs that make it easier for viewers to comprehend data or information. Research has found that companies who used infographics saw their online traffic grow by 12%.
You can explain to your customers that taking your supplement can reduce their blood pressure by 25% in written format, or you can create an infographic (see below) that will help them see the information in a new light, break up text and add some color and visuals to your content.
Types of Infographics
All infographics are not created equally, there are various types that work well for specific purposes:
- Statistical infographics
- Informational infographics
- Timeline infographics
- Process infographics
- Geographic infographics
- Comparison infographics
- Hierarchical infographics
- List infographics
- Resume infographics
How to Create an Infographic
If you are sold on the importance of infographics, here are three different ways you can create them:
Download an Infographic Template
HubSpot allows you to download 15 templates for infographics completely free! This is perfect for beginners because you don’t have to spend hours designing one on your own or learning the process.
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Simply download the template you want to use into PowerPoint, use tools to easily customize it to your unique needs and create a code to embed the graphic to your site or social media platforms.
Create an Infographic from Scratch
Once you get comfortable with customizing infographic templates, you can move on to creating unique graphics from scratch. This will help your brand distinguish itself from competitors who may be using the same software you are to make similar templates.
There are many software options to choose from to do this, one of them being Canva. All you have to do is either upload your own image, or choose from their library of over one million illustrations, photos and graphics. Choose from over 130 fonts, various colors and backgrounds by dragging and dropping various options.
You can save your designs on Canva to reuse them or make small changes on additional marketing campaigns.
Hire a Professional Infographic Designer
If you don’t feel comfortable with using templates or software to create an infographic, or simply don’t have the time to do this—outsource it to a professional designer.
Type in what type of work you need help with, and browse through different freelance profiles. You will have the chance to read reviews about them and see samples of their previous work.
