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The holiday season is just around the corner, and it’s already time to prepare.
Capture and convert holiday traffic this year with seamless payments and checkout. Here is a guide on where to start, what to implement, and how to reach that holiday conversion rate goal. Once you determine the next steps for your holiday payments and checkout strategy, you’ll start improving your sales conversion this season and beyond.
Put yourself in the customer’s shoes. To really test your customer checkout experience, you need to become the customer. You can easily increase your revenue by five to ten percent by improving the customer experience.
- Pay attention to the user experience: Where do you get stuck or feel frustrated during the process
- Ask others to test the checkout experience: Watch them browse for products, use the shopping cart, and check out. Make note of their stumbling blocks.
Perform A/B testing. A/B testing can make critical differences to your payments and checkout. Ask yourself these important questions when testing:
- Can shoppers find their preferred payment option? When you’ve established your baseline conversion rate, test tenders to see what a probable conversion rate could be with alternative payment options.
- Do shoppers feel confident your site is secure? Fraud protection matters. Make sure your customers feel confident your site has secure credit card processes.
- Are mobile shoppers walking away from purchases because of confusing checkout steps? Streamline the process.
Six more insider tips for improving conversion:
Speed. If a page doesn’t load in less than three seconds, you’re losing business.
Inform. Show buyers where they are in the checkout process.
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Use autofill. Greet returning customers with pre-populated form fields.
Go mobile. Design for the screen. Help customers by minimizing data entry and including quick pay options.
Decline message. This message is a dead end. Find a better solution to redirect your customer.
Thank you message. Don’t impede the sale with data requests. Ask buyers to create an account on the ‘thank you’ page.
Get more advice for holiday season preparation by downloading your free copy of Holiday Commerce Outlook: Unwrapping Strategies & Tactics for a Winning Shopping Season.
