How to Develop a Mobile App That Goes Viral Like TikTok and Pokemon Go?
Every
day, hundreds of applications enter the mobile market with a hope to get
installed on multiple devices instantly. But, do they all get the chance to
experience this? Alas, no. Though every app developer follows the same mobile
application development process, not all apps gain popularity likeTikTok and
Pokemon Go.
Ever
wondered why it is so? In what terms are these apps lagging behind TikTok and
Pokemon Go?
Let’s
dig deeper into the subject with this article and eventually launch an
application with higher chances of getting the attention of customers and
boosting up the ROI.
So,
here we go!
Revealed:
Factors That Make a Mobile App Go Viral
While TikTok and Pokemon Go seem to be great sources of fun
and entertainment, they are also focusing on at least one problem faced by the
users. While TikTok is offering the users a chance to get exposure in the
market, Pokemon Go is in a way of dealing with their health-related issues.
In a nutshell, your app should aim to solve a real problem
faced by the users. Plan to add features and functionalities that add some
value to their lives and thus, make your app a lucrative investment.
- Make it Simple yet Engaging
With multiple apps offering the same set of functionalities,
users have become choosy and impatient.
They prefer interacting with a platform that does not demand high effort
and time to perform any task. They look forward to using applications that are
simple to comprehend and use, as well as engaging enough to keep them hooked.
So, do not forget about this aspect and come up with complex
and tiresome elements/processes in your app.
Believe it or not, emotions play a vital role in app
virality. If your application emits negative vibes, users will be inclined to
abandon it at the earliest. Also, they won’t recommend anyone to use it.
Whereas, if your mobile app induces positive emotions among
users, they would feel the urge to spend more time using your app and enjoy
doing so. They, in fact, will share your application with their family and
friends.
So, look into the colour psychology, elements,
functionality, tone of content, and other such elements while building your
app.
- Hit the Market at the Right Time
Integrating all the right elements and technologies into
your mobile app is important. But, what is more important is launching it at an
optimal time.
If you launch your application just when it’s high in
demand, you will get a million downloads on your app just like Airbnb. Whereas,
if you launch it at the wrong time, you stand to lose the chance to get the
attention of a chunk of your target audience.
- Embrace Gamification Technique
Gamification has proven to be the core pillar in the app
success. The technique has proved to keep users more enthusiastic which leads
to them spending more time on the platform. It improves their experience and
prompts them to share it with others, resulting in adding a factor of virality
to your mobile app.
Make sure that you add an element of gamification to your
app to reap its unbelievable benefits.
Users hate to be bound to certain opportunities or being
told what, when and how to perform an activity. They tend to uninstall the app
that does not give them the freedom to decide the next step or skip any of
them.
Hence, the right tactic of app virality is to offer them ample
personalization options. When you empower them to decide what they wish to see
on the app home screen and more, their app interactions increase and thus,
deliver higher customer engagement and download rates. So, make sure that you
are thinking in this direction.
- Provide Incentives and Offers
Another trick that can help you to make your application go
viral like Pokemon Go is to reward your users. When you offer something in
return for an activity, they tend to repeat those activities often to gain more
rewards. Besides, they look forward to sharing their achievements on social
media. This eventually improves the market presence of your application thus
boosting up the chances of getting more downloads.
Though providing discounts engages users, it can never match
the level of downloads you can get when you are offering a free service. So,
think seriously about investing in the freemium app monetization model.
- Pay Attention to Conceptual Deep Linking
Mobile application deep linking, as per the top app development companies, can also upgrade your app
engagement levels. It can help your app go viral by streamlining the user
experience, shortening the app processes, and re-engaging them effectively. So,
do not skip investing in this technique.
- Prefer Building Long-Term Relationships
Though it seems like getting more downloads and increasing
the user acquisition numbers is the right strategy to make your application
viral, in truth, it is not so. Keeping these users loyal to your mobile app
matters in a big way. So, the right strategy to enjoy app virality is to plan
and build long-term relationships with existing users rather than turning
towards getting more and more new users.
When you ask users for their feedback, they feel appreciated
and share their honest responses. This, on the one hand, improves your
relationship with them and on the other hand, offers you an insight on what
needs to change in your application for better profits and more success ahead.
- Upload on Different App Stores
Last but not least, do not limit your efforts to a single
app store. Rather, submit your application on third-party app stores also. This
will increase the chances to showcase your app to the target user base and
thus, make greater profits.
Conclusion
While
there is no silver bullet to help you rule the hearts of users and make your
app go viral, the aforementioned tips can get you on the right path. These tips
can cut down the hassle to gain momentum in the mobile market like TikTok and
Pokemon Go. So, pay attention to these tips and launch a better version of your
application.