If you are the owner of a small business, you need to do all that you can to optimize your marketing efforts. One feature of this is to make sure that you promote word of mouth for your business.
Developments in technology, such as a growth in social media, have made this easier to do. Technology is also used by professional referral solutions such as the Talkable referral program. It helps to measure the success of referral marketing which can be used to ensure that the referrals your business gets are well matched and that you get more of them. As a start to your word of mouth marketing efforts, you need to consider what you can do to improve the word of mouth that your business receives.
Creating a unique or problem solving solution
One of the best ways to get people to recommend your product or service is to ensure that it is unique to the market, or solves a problem that has not been fully addressed before.
If you are not able to do this, you need to develop a story about your brand that people can relate to. Doing this means that you can persuade people to use your products or services and recommend them to others.
Help people to share the brand experience
Making it easy for people to share the experience of your brand, can be a very effective means of improving the levels of word-of-mouth that your business receives. For instance, a business could encourage customers to use its molding clay to create decorative items and share their creative process and results across social media.
Technology has made this easy to do, as most people can simply use a smartphone to create a video and share it immediately. This activity means that more people get to know about your products or services and how they can be utilized.
Make sure your customer service is up to standard
It’s obvious that happy customers are more likely to recommend your business to others. This is why you need to do everything you can to make sure that your customer service activities are well planned and implemented effectively.
Create viral content
When are trying to improve the word of mouth for your product or service, creating viral content can be a big help. For instance, you may be able to create a video showing people how your products can be put to use. People like to be able to see how they can use a product to solve a problem; so this type of content is more likely to go viral.
Use a referral program
Professional referral programs were mentioned earlier in this article. This type of program helps you to use incentives to encourage customers to make referrals. It also enables you to measure the success of any referral marketing techniques that you employ.
These methods can all be used effectively, to help you improve the levels and quality of word of mouth that your business receives.