By @SimonCocking interview with Mícheál Brennan of SMBclix.com, a Digital Marketing Agency who will be speaking at Amplify Digital Marketing Conference, July 27/28th in Cork.
1 min pitch for what you are doing now?
I focus on search engine marketing, specifically Google. I help businesses get more leads by driving traffic from both search engine optimization (organic) and Adwords (pay per click)
How were the last 12 months, what worked well, what didn’t move as quickly as you would have liked?
It’s been pretty good, at the start of the year I needed to “eat my own dog food” more. It’s like that saying, the cobbler always has the worst pair of shoes (I’m a fan of the Cliché’s) The problem I have is that when I work on my own marketing, I’m not getting paid, whereas when I work on a clients campaign I’m getting paid, which is a lot more appealing. Because of this my own marketing slipped a little. So at the start of the year I made a vow to work on my own stuff as well and try to publish great content. There is so many companies in this industry, that still get their clients through cold calls from smooth talking sales people, who don’t care about the results, just abut getting the sale so they can get their commission. But if they are so good at digital marketing, why are they picking up the phone. Wouldn’t they get all their clients from what they say they can do if they were so good at it? So with this in mind I’ve made a vow that any new clients that find me will either be through referral or through my own digital marketing efforts. It’s been working well so far.
What are your plans for the future?
Because of all the noise (and frankly the bullshit) I want to educate my customers (and non-customers too) so in the coming weeks I’ll be launching 2 free training mini series, one for Google Adwords and one for search engine optimization. I believe that the key to success is in the content. I’ll either empower people to get better at both PPC and SEO, or else they won’t have enough time to do it themselves and will hire me!
What will you be talking about at this event?
It’s a Google Adwords Masterclass and will actually be a preview of the adwords training that will be on my site. It’s broken down into 4 parts:
How to set up your adwords campaign for success
How to get maximum value from your campaign by increasing conversions
How to continually optimize your campaign for success
How to utilize the adwords display network and youtube to get even more leads.
Ireland’s Largest #DigitalMarketing Conference #cork this July. Keynotes @SteveBartlettSC @georgeberkowski @google https://t.co/IPay58xkeG
— Amplify Digital Conf (@Amplify_Digital) June 1, 2017
Which influencers and websites do you follow to keep up to date with the latest developments?
Search Engine Land
Search Engine Journal
PPC Hero
The Moz blog
The Ahrefs blog
How can people find out more about what you are working on?
If they are interested in SEO they can learn more here and if they are interested in Google Adwords they can learn more here . The free training will be going live on the site on August 1st, and all the information will be on these pages.
Anything else you’d like to add / we should have asked?
The tips and tricks I’ll be sharing at the event have been learned over nearly a decade working with Google Adwords, there will be tips for quick wins and common mistakes to avoid. There won’t be any fluff, so if you haven’t got your ticket, get it now as you won’t be disappointed. But if for some reason you can’t attend, you’ll get full access to the training on my site from August 1st
Struggling to improve your Adwords campaigns? Check out our infographic detailing 50 ways to optimize you campaign, https://t.co/yJ8TPXBhim pic.twitter.com/cvF6mxhvjz
— SMBclix.com (@SMBclix) July 11, 2017
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